Ualá reinvents digital inclusion across LATAM
The Argentinian fintech unicorn implemented Mambu's cloud-native platform in 2 months to deliver modern financial experiences and build a loyal customer base
- months to go-live
- customers
UALÁ
About the customer
Founded in 2017, Ualá is an Argentine fintech offering an ecosystem of financial solutions designed to improve the lives of Latin Americans through a wide variety of products and services including payment accounts, cards, savings, loans, investments and collection solutions, among others.
With a 100% digital offering, Ualá quickly became successful after it saw an opportunity: an imbalance in Argentina where mobile phone penetration stood at 92% while banking penetration lagged at 50%.
With over 8 million users across Argentina, Colombia, and Mexico, Ualá continues to expand, building new business verticals and driving innovation and technological advancement throughout Latin America.
The challenge
Seamless experiences for the digital savvy
As Ualá grew, the company faced the challenge of scaling its services to meet increasing demand for digital lending. With millions of young, tech-savvy users entering the market, Ualá needed a resilient, cloud-native banking platform that could support fast innovation, maintain a superior user experience, and react to evolving market conditions, all while avoiding the limitations of outdated legacy systems.
“We chose Mambu because it has a global presence and a proven track record in scaling lending businesses worldwide. With Mambu, we could start building right away and adapt to customer demands quickly.”
- Sebastián Silva, CTO, Ualá
The solution
A cloud-native solution for rapid expansion
Ualá chose Mambu’s cloud-native platform to enhance its commercial strategy and streamline the launch of new online loan products.
Underpinned by Amazon Web Service (AWS), Mambu's simplicity and composable architecture enabled Ualá to integrate it into their ecosystem in just two months, allowing them to focus on innovation and creating value-added services and later expand their winning business model to Colombia and Mexico.
The result
Rapid growth and inclusion across LATAM
Because of its simplicity and rapid integration, Mambu proved to be a pivotal partner to Ualá’s growth strategy. Mambu was implemented in just 2 months, and within 15 months, Ualá went live in Argentina.
The fintech issued over 1 million cards in two years and rapidly expanded with Mambu’s cloud-native platform. Mambu’s agility allowed Ualá to scale across Argentina, Mexico, and Colombia, innovate quickly, and adapt to market changes.
Download the full case study
Download the full case study to learn how Ualá used Mambu to scale rapidly, innovate at speed, and drive financial inclusion in Latin America.
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